As per usual, I enjoy picking the brains of the vets and wrestlers here and seeing how they think or operate or what has worked or been more effective. So this time, what do you think it takes to build a great feud? What does a great feud look like to you? Do you think it's more important to win or do you feel like building up to a great match or set of matches is more important?

Well most everyone would like to win feuds but when you've actually worked with others to make something that will be remebered it can be just as rewarding. It's hard to really capture a great feud in a bottle. You'll know it when you see it. If there was anything that all great feuds have its great workers meeting at the right time when they're both hot and giving it their best effort in their promos and the writers do the same with how each participant is booked. I've said it before and I'll say it again, I was honored to work the glass gauntlet match last year both because of the amazing talents that were I. The match, and the effort that each one put out in the promo page. It wasn't till after that match that I knew we made something very special and something I will never forget.

IMO, a great amount of Chemistry between the two people is needed, no matter how good they both are at writing, if the two can't click, neither can the characters when the promo writing. 

Building a feud can come depending on what kind of characters are they... For Example Nas vs Aren from this year's TI FPV was built by using the huge amount of history they both have together or DDD vs Sekaichi (My personal favorite feud) was another feud with a CRAP TON OF HISTORY.

Azumi Goto wrote:

IMO, a great amount of Chemistry between the two people is needed, no matter how good they both are at writing, if the two can't click, neither can the characters when the promo writing. 

Pretty much the thing I am about to say.

Chemistry and Communication are the most important thing in an e-fed feud. We should communicate with our rival and work together to make the rivalry look good. At this point, when we build a good communication with our opponent, we create a great connection until the point of this feud where we don't care who wins at the end, the outcome will be equally great even either of us winning that feud.

I talked to Mike Showman few days ago about this. Yes, I think that way.... as an example, even I really hate Stephanie Matsuda in character, but we are discussing about what makes this feud interesting. Also, the last match with Heart Break Gal, me and HBG are a close friend and she always give me a lot of advice of promoing. I applied their advice against her and she has no hard feeling about it. This is why even I lost that match, I'm so happy to fight HBG because I found a click to her. I wish I can meet HBG again.

Well, yeah.... think about the recent rivalry between Ziggler and Miz. Both of them are a very good friend outside the ring, but inside the ring, they deliver a very emotional, anticipating and awesome feud between them and they reach the point where you don't even care about who's winning, the feud is already great anyway..... and now, look at Bret Hart vs. Shawn Michaels who had a real backstage beef and they applied it on their feud.... well, look what happened.

This is what I always have in mind: you have to make people care about you, your opponent (hence why I like to compliment my opponents in the beginning of my promo), and the feud itself. Of course, your opponent also need to do the same because a good chemistry will make the feud even further to another level.

I'd say it would be treating your character less like a "Gimmick" so to say and more like a Character in Dungeons and Dragons with certain strengths and weaknesses that make them seem more human. As for rivalries. You can make rivalries out of so many things. The best rivalries are always driven by what motivates both characters and how far are they willing to go to get it. 
Though one thing I find is that if there's no controversy; no one's going to be interested.

Chemistry and Story i feel are the two most important keys to a great feud

As already stated being able to work together with your partner in the feud is very important. You could have the most interesting and original story in wrestling history, but if the chemistry ain't there its still just a shit sandwich. As for what gies into chemistry...communication, being able to play off one another, creativity, etc.

And of course...story. Two people could gave grwat chemistry but a shit story which doesn't go anywhere. Whether the story is complex or simple it has to make sense for who is involved, whats being done and why, and like all stories has to evolve organically.

The basic thing is, you need to understand your opponent. You need to understand his/her gimmick properly and take notes as to the ways in which you can attack your opponent. For that, you also have to read their promos because promos are basically a reflection of the character itself

Also, like Haruna said, if you hate someone it can also channel some thoughts as to how you want to approach a feud. Just make sure if you hate someone, you don't spiral out of control. You must always be in control of yourself and what you want to say. Once things go spiraling out of control, the feud becomes a personal affair and that generates a negative vibe around you, something that you must avoid 

Now the third component is the promos. Your promos must be spot on about this person. Everything I said in the first step or the basic step should be reflected in your promos. Now, a great promo need not be 3000-4000 words, a 500 word promo with enough content can easily destroy a 4000 word promo with limited content. You have to get your point across and convince everyone as to why you are right and your opponent is wrong. A great promo war also gives the writers encouragement to write a great match and trust me, every feud needs a great match to cap it all off (to give an uncommon example, Kevin Steen vs El Generico Ladder war at Final Battle 2012 was a perfect ending to their feud)

talk shit about ur opponent and then ur opponent also talks shit about u

TLA wrote:

talk shit about ur opponent and then ur opponent also talks shit about u